The desk

About Big Sky ROI

A Wall Street–grade investment research desk for Amazon product capital allocation—built for operators who underwrite inventory like a portfolio.

What we are

Big Sky ROI is a product-research desk, not a blog of seller tips. We apply institutional tools—conviction scores, risk-adjusted ROI, position sizing, and written desk notes—to private-label, wholesale, and brand-acquisition-style bets on Amazon.

Inventory is capital. A purchase order is a capital call. Advertising is a tax on discovery. The permanent product here is judgment: whether a dollar of inventory capital clears its hurdle after the full fee and ad stack, and how that path breaks.

Who runs the desk

The desk is operated by Steve Simonson through Big Sky ROI, LLC, 30 N Gould St, Suite R, Sheridan, WY 82801.

Related operator work lives on the network: stevensimonson.com, Parsimony, and Catalyst88 (including Founder OS for a living business plan).

What you will find

What we are not

We are not a registered investment adviser. We do not publish securities recommendations. Scores and models are educational research composites, not tickets and not guarantees. If an idea only works at heroic ACOS assumptions, it is not an idea—it is a hope. Hope is not a position.

Contact

Steve Simonson · Big Sky ROI, LLC
30 N Gould St, Suite R, Sheridan, WY 82801
steve.simonson@gmail.com

Research disclaimer: Content on Big Sky ROI is for educational and informational purposes only. Illustrative theses, scores, and model outputs are not offers, solicitations, or guarantees of performance. We do not provide legal, tax, or securities investment advice. Big Sky ROI, LLC · 30 N Gould St, Suite R, Sheridan, WY 82801.